John Horchner February 5, 2021

What To Look For In Seeking Help With Hybrid Meetings

"Every market is different based on whether they are remaining 100% virtual or moving to hybrid. As we consult clients, we ask can this be done virtually and still achieve your goals? Should it be done virtually? Or is it safe to look into in-person meetings. I know everyone wants to meet but they also want to be respectful of health and wellbeing of others. I believe with a bit more patience we’ll all be able to continue growing our virtual solutions while preparing for safe hybrid solutions."
Erin Scholes, CMP, CSEP, CMM, DES
Erin Scholes, CMP, CSEP, CMM, DES President of SD Meetings & Events, LLC
"Virtual and hybrid events do offer the ability to increase your reach to additional attendees that may not be able to attend in person. If you are able to translate this engagement to increase membership or potential new attendees, this brings a significant value for groups going forward."
Brian Stevens, CEO
Brian Stevens, CEOConferenceDirect
"The past year has given us the opportunity to understand the power hybrid meetings have to reach further with a message, and hybrid is clearly here to stay. The key to successful hybrid events will be to take care of both the in-person and remote audiences, realizing they need different things, but within the same event framework...It’s not exclusively a skillset of third-party planners...production companies like Encore assign Producers to oversee all aspects of the technology.”
Matt Harvey, VP, Virtual & Hybrid Events
Matt Harvey, VP, Virtual & Hybrid EventsEncore
"Most planners are more than capable of learning and executing hybrid meetings, but time constraints and peace of mind mean that bringing in a specialist can be appealing. Do I have the time to learn a completely new way of doing things? Do I have the bandwidth to oversee hybrid components during the event along with my other responsibilities? Am I confident I’ve learned everything well enough to avoid major hiccups during the meeting?"
Greg Kamprath, CMP
Greg Kamprath, CMP IMS, Event Staging
"There are many benefits of the new hybrid models, like improved accessibility features, expanded personalization capabilities and behavioral data collection, a baked-in virtual contingency plan...It’s a difficult transition but one that’s 100% feasible with the right experienced partners, and the willingness to roll up your sleeves and enter uncharted territories."
Daniel Stones, CMP, DES
Daniel Stones, CMP, DES Chief Community Officer, Coalesced Events
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In the spring of 2020, events that were in-person with some video recording tacked on needed to suddenly become fully virtual. Planners had to scramble to reserve virtual event platforms. Fortunately, that hysteria has died down and virtual event platforms have become ubiquitous and stable.  Now, a hybrid event – staging, video production and the best digital platforms – is the next step for most.

While it’s true that those who work for sourcing companies like HelmsBriscoe, Maritz Global Events, ConferenceDirect and other volume buyers such as American Express GBT or CWT Global Events may have a leg up on room block negotiation or securing physical meeting space, what’s as important today is asking whether your meeting pro has acquired the skills necessary to support hybrid meetings.

Already, major full-service event planning companies have risen to the challenge of producing hybrid meetings. This includes firms like Jack Morton, Freeman, McVeigh Global and women owned Meetings & Incentives Worldwide.

Many smaller event marketing and production firms have proven their grit in producing hybrid meetings and may offer more local knowledge – a big plus.

Since one goal of hybrid meetings is to replace less than professional video recordings done from home with more “Hollywood” type sessions, securing premium production support in the city(ies) where the recordings will take place is a top priority. Also, working with the hotels for necessary housing of staff, speakers and attendees and VIPs, and doing so safely requires someone who knows the local market. Sometimes selecting the right hotels within cities, within blocks even – can make the difference between positive and negative attendee feedback. If a hotel has a great staging, wifi and plenty of a/v support, but there are restrictions due to union’s safety concerns around Covid-19 – you should be the first one to know. 

Hotel sourcing considerations

Full-service planners will also help in the evaluation of the processes that hotels use to insure a safe meeting. To their credit, most hotel chains and convention centers have greatly improved their health and safety processes and protocols, steps that would take other locations years to develop,

Pre-made solutions

To help with the delivery of content, some venues have added staging to professional video services and standardized their offerings and include a virtual event platform to boot. See Hilton EventReady Hybrid Solutions as an example of a versatile event set-up created with its production partner Encore, who offers prepackaged hybrid solutions.

 
 

 Article by John Horchner Editor: John’s publishing experience started in college then continued at the Hearst Corporation, giving him a look at all facets of the business. Contact him via LinkedIn