Instead of jumping right to the platform that will host your Zoom sessions, decide:
1. What Does The Audience Want To Learn?
Learning is the main reason your audience will attend your virtual sessions. Break this out for each group of stakeholders.
2. Do I Have An Event Plan?
While learning may be the most important thing to your audience, the opportunity to interact will keep them engaged.
- Zoom meeting or webinar
If interactivity is key, a discussion based Zoom meeting is the bread and butter. They work especially well for friendly audiences where participants already know each other. Some clever event organizers are using the Zoom webinar – which keeps attendees at more of a distance but still allows Q&A and chat – to have the same level of interactivity as Zoom meetings by inviting some of their attendees to become panelists.
- Paid vs free registration. Paid may be fine as long as it is based on the value of the content.
- 1,2,3 Day Marathon Meeting or Short Sprints
There’s a growing movement to spread online conferences out over days, weeks and even the year. A very successful show about the technology behind digital events is called Office Hours which uses Zoom’s webinar format to discuss all things production, including Zoom meetings, every day.
3. From The Event Plan, Determine Zoom’s Settings
– breakout rooms
– share their screens
**Optional: Enable 3rd party apps: Zoom recently announced it launched Zapps, 3rd party apps that can be launched from within in Zoom’s settings. Over 25 launch partners are building Zapps and there’s more to come!
4. Anticipate Tech Challenges
With live sessions, the internet connection is extremely important for host and panelists. Make sure the host and speakers have a strong, wired internet connection, if not the entire meeting could be a struggle.